About us

Agriculture is currently humanity’s most destructive industry for the Earth, but it doesn’t have to be. Regenerative agriculture and permaculture, which are based on traditional and indigenous food systems and include modern additions, provide clear paths to a world where humans have a positive relationship with the planet.

We think the Plant Box can play a small role in this transition, and as an organization we want to accelerate the adoption of sustainable food as much as possible. 

good + food = GÜD

Our company has the goal of facilitating genuine sustainability for everyone at the core of everything we do. We’ll be majority worker-owned, carbon-neutral, and seeking B-Corp certification so you can be sure this business will benefit our customers, our employees, and the planet.  

In June 2022, we’re launching a Kickstarter campaign to make our first product, the Plant Box, a reality. After the Plant Box we'll be introducing other products and working on ventures we think can change the world for the better. 

The Güd company is a start-up in the purest sense: we’re regular people with what we think is a great idea. No venture capital funding or fancy offices here. We’re ready to start producing the Plant Box, but we need the help and combined resources of innovators and forward-thinking consumers who believe in this idea. If that sounds good to you, please support this project, tell your friends, and get growing!