About us

We make attractive, affordable, and sustainable indoor gardens that anyone can use to grow their own food

Agriculture is currently humanity’s most destructive industry for the Earth, but it doesn’t have to be. Regenerative agriculture and permaculture, which are based on traditional and indigenous food systems and include modern additions, provide clear paths to a world where humans have a positive relationship with the planet.

We think that people growing their own food can play a role in this transition, and as an organization we want to accelerate the adoption of sustainable food as much as possible. 

good + food = GÜD

Our company has the goal of facilitating genuine sustainability for everyone at the core of everything we do. We are or are working on being majority worker-owned, carbon-neutral, and getting B-Corp certification so you can be sure this business will benefit our customers, our employees, and the planet.